Darren also comes from a fashion family and has experience in:

• E-commerce Merchandizing and Forecasting

• Copywriting

• Photoshoot Creative Direction

• Photoshoot Production

• Brand/Culture Building

He founded Alamae Apparel Inc, a lifestyle brand that designs ethical, forward-looking fashion, for the part-time athlete. Also, he has consulted with various fashion companies on art direction, brand building, e-commerce and social media.